Taglines of ITC Brand products

ITC was formed on August 24, 1910 under the name Imperial Tobacco Company of India Limited. Later the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. ITC contains a wide range of businesses - Cigarettes & Tobacco, Hotels, Information Technology, Packaging, Paperboards & Specialty Papers, Agri-business, Foods, Lifestyle Retailing, Education & Stationery and Personal Care . Finally the company changed its name to 'ITC Limited’ on September 2001.

In FMCG, ITC has a strong presence in  :

• Cigarettes: W.D. & H.O. Wills, Gold Flake Kings, Gold Flake Premium, Navy Cut, Insignia, India Kings, Classic (Verve, Menthol, Menthol Rush, Regular,Citric Twist, Mild & Ultra Mild), 555, Benson & Hedges, Silk Cut, Scissors, Capstan, Berkeley, Bristol, Lucky Strike, Players and Flake. Advertising for cigarettes is prohibited in India. However some old taglines are available.
• 'Wills Classic': "Discover a passion"
• 'Insignia':  "Where quality touches infinity"
• 'Wills Filter': "Made for each Other" and "Filter and tobacco perfectly matched".
• Foods: 
• ‘Kitchens of India’ or KOI is another brand in the food segment. Products under this brand include ‘Ready To Eat’ food products, curry paste, conserve, chutneys, biriyanis and desserts i.e. all the items that can be part of a full-course Indian meal! The tagline for this brand is ‘A Feast for the Senses’ 
• Aashirvaad is a brand in the food segment. Products under this brand are present in product categories including atta, salt, spices and instant mixes. The target segment for this brand is the typical Indian family with the housewife who prepares the food at home as the focus.  “Khusiyan Chun Chun Ke” or happiness collected by pieces is the tag line
• Sunfeast is a brand in the snacks food segment.Tagline of Sunfeast  is “Spread the Smile” ITC entered the biscuits market with sunfeast brand in July 2003. . Tagline of Sunfeast Glucose Biscuits is: “Jo de jitne ki sakti” i.e. “one that gives the power to win”
• Other brands include Minto- a popular mint candy with the tagline "Laila ko Jab Karna tha Impress Tab Majnu ne khaya Minto Fresh", Bingo -  products in both Potato Chips & Finger Snacks categories with a tagline "No confusion great combination", Candyman - yet another product from ITC in the candy category having the tagline "Kuch Bhi Karega for Candyman". 
• Personal care: 
• Fiama di Wills is an personal care brand that offers shampoos, conditioner, bathing bars and shower gels.Tagline of 'Fiama di Wills' is  "Beautiful you, today, tomorrow"
• Vivel  and Vivel di Wills are the ‘Mid Segment’ personal care brands from ITC.The tagline says "Khoobsurti Bas Mein, Duniya Kadmon Mein" i.e. ‘If you are beautiful, the world is at your feet.'
• Essenza di Wills  is the ‘Super Premium’ personal care brand from ITC. It is the range of ‘prestige fine fragrances’ and was launched in mid 2005. The signature range Inzio has distinct ranges for men (Inizio Homme) and women (Inizio Femme) and provides a ‘comprehensive grooming regime’. The Aqua range for men is a symbol of ‘essence of stylish and confident man’. The latest addition to this brand is ‘Mikkel’ which stands for a ‘fine balance between Mystery and Elegance’. The tagline is "Your Essence Your Soul"
• Superia  is the personal care brand for the popular segment or the masses and offers products like soaps and shampoos.  Tagline for the brand is "Aise Chamak, Ke Duniya Bole, Pehle Aap" i.e. ‘Shine so much that the world says you first’ which is typically targeted to the middle class     
• Stationery brands: 
• Classmate offers products like notebooks, long books, drawing books etc. The target segment for ‘Classmate’ is the school goers with the tagline: "Inspiring Young Minds" and 
• PaperKraft targets ‘college students and executives' with the tagline "The Power of You".
• Expressions: This is another ITC brand in the stationery segment but this caters to the greetings card category. The tagline reads "If it’s in your heart, it’s on the cards"
• Safety Matches: AIM is the ITC safety matches brand. The tagline for the brand is: "Ultra Slim Matchbox". ITC has many other brands in the segment like: ‘i Kno’, ‘Aim Mega’ and ‘Aim Metro’.
• Mangaldeep: It is the agarbattis (incense sticks) brand from ITC. The tagline for the brand is: "Poori ho nirmal prarthna" or "Ensuring Purity in Prayer".