FMCG Companies in India
The term FMCGs refers to those retail goods that are generally replaced or fully used up over a short period of days, weeks, or months, and within one year. This contrasts with durable goods or major appliances such as kitchen appliances, which are generally replaced over a period of several years.
FMCG have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs – such as meat, fruits and vegetables, dairy products and baked goods – are highly perishable. Other goods such as alcohol, toiletries, pre-packaged foods, soft drinks and cleaning products have high turnover rates. An excellent example is a newspaper - every day's newspaper carries different content, making one useless just one day later, necessitating a new purchase every day.Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be substantial.
Fast-moving consumer electronics are a type of FMCG and are typically low priced generic or easily substitutable consumer electronics, including lower end mobile phones, MP3 players, game players, and digital cameras, which have a short usage life, typically a year or less, and as such are disposable.
The top FMCG companies in India with their taglines are as below:
The term FMCGs refers to those retail goods that are generally replaced or fully used up over a short period of days, weeks, or months, and within one year. This contrasts with durable goods or major appliances such as kitchen appliances, which are generally replaced over a period of several years.
FMCG have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs – such as meat, fruits and vegetables, dairy products and baked goods – are highly perishable. Other goods such as alcohol, toiletries, pre-packaged foods, soft drinks and cleaning products have high turnover rates. An excellent example is a newspaper - every day's newspaper carries different content, making one useless just one day later, necessitating a new purchase every day.Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be substantial.
Fast-moving consumer electronics are a type of FMCG and are typically low priced generic or easily substitutable consumer electronics, including lower end mobile phones, MP3 players, game players, and digital cameras, which have a short usage life, typically a year or less, and as such are disposable.
The top FMCG companies in India with their taglines are as below:
| Serial | Company | Tagline |
|---|---|---|
| 1 | ITC | 100 Inspiring Years |
| 2 | Hindustan Unilever Limited (HUL) | Small Actions, Big Difference |
| 3 | Nestlé India | Good Food, Good Life |
| 4 | Dabur India | Celebrate Life |
| 5 | Godrej Consumer Products Limited | Brighter Life |
| 6 | Procter & Gamble | Touching lives improving life |
| 7 | Colgate Palmolive | Colgate World of Care |
| 8 | Glaxosmithkline Consumer Healthcare | Do more, feel better, live longer |
| 9 | Marico | Be more everyday |
| 10 | Johnson & Johnson | The Family Company |
| 11 | Amway | We are Listening |
| 12 | Reckitt Benkiser | Health Hygiene Home |
| 13 | Britannia Industries Limited | Zindagi mein life |
| 14 | Cadbury India Limited | Kuch Meetha Ho Jaaye |
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